This position also involves managing digital and social media channels, supporting content planning, audience engagement, and generating insightful analytics to optimize online presence. The Assistant Manager contributes to event planning, coordination with vendors, and ensures a seamless execution of seminars, exhibitions, and outreach programs to increase the university's visibility. Strong budgeting, problem-solving, and decision-making skills underpin the responsibilities to control resources effectively and respond to dynamic challenges in marketing efforts. The role requires familiarity with conflict resolution, mediation, and performance management techniques to uphold smooth interactions with external agencies and partners. Regular preparation of comprehensive reports and monitoring of key performance indicators enable the Assistant Manager to track marketing progress and suggest improvements. Overall, this position demands a well-rounded marketing professional with 3 to 5 years of experience, strategic planning capabilities, and the ability to support the marketing function in achieving its goals while working cohesively within the team environment.
Responsibilities

• Assist in developing and implementing annual marketing strategies and promotional plans to support the university's growth objectives.
• Conduct thorough market research, competitor benchmarking, and trend evaluations to guide strategic marketing decisions.
• Plan, execute, and monitor both digital and traditional marketing campaigns ensuring alignment with organizational goals and timelines.
• Coordinate with design, content, and digital teams to ensure seamless campaign delivery and messaging consistency.
• Track campaign performance using analytics tools, prepare detailed reports, and derive actionable insights for optimization.
• Ensure adherence to brand guidelines across all communication and promotional materials to maintain a consistent university image.
• Support the development of high-quality promotional content including brochures, corporate profiles, and online materials.
• Assist in managing the universitys digital and social media platforms by planning content, engaging audiences, and analyzing digital metrics.
• Monitor online platforms, interact with audiences professionally, and generate reports on digital engagement and brand positioning.
• Contribute to the planning, organization, and execution of marketing events, seminars, exhibitions, and outreach activities.
• Liaise with external vendors, agencies, and media houses to ensure successful event delivery and marketing collaborations.
• Work collaboratively with internal departments and external marketing partners to facilitate smooth workflows and communication.
• Apply budgeting skills to efficiently allocate resources and monitor expenses related to marketing activities and campaigns.
• Utilize project management methodologies such as Agile and Scrum to enhance planning, execution, and monitoring of projects.
• Employ problem-solving and decision-making skills to address challenges and ensure continuous improvement in marketing processes.
• Leverage conflict resolution, mediation practices, and restorative justice frameworks to manage relationships with partners and vendors effectively.
• Maintain performance management systems including 360-degree feedback to support continuous development of marketing operations.
• Prepare and present weekly and monthly reports detailing marketing activities, campaign results, leads generated, and key performance indicators to senior management.